The company started to expand in new frontiers of the gadget industry. Four decades ago LEGO begun to target ladies with the release of furniture pieces and dollhouses; in 1974 that introduced its first human figures, called Minifigures; and 1979 this expanded in to space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements aimed toward young girls. This era also found the creation of a managing structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also found the introduction of something that allowed customers to pick certain bricks they wanted to purchase and build their own styles, rather than get pre-made sets; https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track it was popular with adults, as well as children. In the same decade, Profano branched away into middle ages territory with the Castle idea, and in 1980 the company added the first coach sets to its lineup.
In 1989 Lego introduced the Pirate motif, and with it a number of pirate delivers, desert islands and treasure. The business also expanded its assortment of facial movement, adding beards, eye spots and lipstick in addition to the normal two sight and laugh. Some elderly Lego lovers resented these kinds of changes, selecting the more basic faces of earlier models.
As Profano expanded right into a huge multinational corporation, completely to find ways to meet up with the demands of their big name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster shipment times. Maintain with these demands, the company begun to reduce total production coming back new products by causing more usage of computerized assembly systems.